ผู้เขียน หัวข้อ: 2. Make it pronounceable  (อ่าน 18 ครั้ง)

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2. Make it pronounceable
« เมื่อ: มิถุนายน 10, 2021, 20:56:25 »
sagame
You might be thinking, "Rand, why is it so important that it's pronounceable? Most people are going to be typing it or clicking a link."

It matters because of "processing fluency". A cognitive bias that human beings have where we remember (and have more positive associations with) things that we can easily say and think about. That includes pronounceability in our own minds.

This is going to vary on the language and region that you're targeting.

If you can't easily say the name, you're going to lose processing fluency, memorability, and the benefits of brandability that you've created.